Emails have historically been the preferred method for sending mass messages. But nowadays 85% of emails are considered spam. And with the average person receiving over 100 emails a day, solely relying on email communication is not going to give you the best return.
So, as the world becomes increasingly mobile-centric, more companies are adopting SMS messaging. Plus, 70% of consumers think SMS texting is an excellent way for businesses to get their attention, and with 97% of SMS messages being opened in the first 15 minutes of delivery, it’s easy to see why.
SMS messaging is one of the most cost-effective ways to share information with a large group of people at once. And with fewer companies running SMS campaigns compared to email campaigns, sending out essential information via SMS will increase your chance of effectively reaching your target audience.
Statistics like this show how impactful texting is as a communication channel. That’s why we conducted a report that assessed whether contacting patients via SMS has a higher success rate compared to only using emails.
Our findings highlighted that:
- 25% of patients who receive an SMS go on to complete their tasks afterwards.
- Patients completing tasks after receiving an SMS steadily increased each month.
- Completion rates for patients could have been significantly lower had the SMS messages not been sent.
So, if you’re trying to increase your response rates and need help hitting your compliance targets, SMS messaging could be the answer. Get in touch and see how SMS messaging could help you reach your compliance targets with ease.
Download our SMS Implementations reportClick here to download